INSA GIF-ITI Viewer 2.1

Discover the unique GIF-ITI artwork by British artist INSA firsthand through an innovative Augmented Reality platform. Coined by the artist himself, GIF-ITI showcases hand-painted animated murals that come to life when experienced through this cutting-edge technology.

The concept of GIF-ITI was introduced by INSA to redefine traditional street art, offering a mesmerizing blend of physical and digital artistry. By painstakingly layering paints and meticulously planning each step, INSA captures the essence of his creations. Unlike conventional artworks, GIF-ITI involves photographing each painted layer, which is then digitally overlayed to produce a captivating looping GIF file. This seamless fusion of art forms transcends boundaries, delivering slices of infinite un-reality designed for the discerning Tumblr generation.

Now, with the introduction of the GIF-ITI app, viewers can immerse themselves in the captivating world of INSA’s GIF-ITI in real-life settings.

About the Artist:

• British artist INSA originally gained recognition as a graffiti writer before evolving into a global phenomenon in street art. Renowned for his distinctive 'graffiti fetish' pattern, INSA's larger-than-life murals embellish urban landscapes worldwide. This iconic design has transcended walls to adorn bespoke furniture, high-end footwear, custom vehicles, yacht sails, and prestigious private collections. Notably, INSA's artwork is part of the esteemed collection at the V&A Museum in London.
• Exhibiting his creations at prestigious venues like Tate Britain in London, INSA's artistic influence extends across major cities including Tokyo, Los Angeles, New York City, San Francisco, Hong Kong, Berlin, and Montreal. Currently based in London, UK, INSA continues to captivate global audiences with his groundbreaking approach to artistry.